Word Of Mouth The Most Authentic Marketing Technique (Cost Effective)

By Chloe Mamo

'Word of Mouth' is definitely one of the most effective marketing techniques.

The great thing about word of mouth is that it is cost effective and great for start up businesses with little or no marketing budget.

The way it works is you have one client and you don't just meet their expectations...you go above and beyond their expectations and create a WOW experience! A WOW experience can be created by providing value through the exchange of a product or service.

The client, so impressed by their experience provided tell at least three people in their network. They are shocked and impressed by the experience that they have just heard about.

The steps are repeated once again and the second audience tell their network of the Wow experience they have heard about. This creates the ripple effect through word of mouth.