The 4 Big C's of a Successful Social Media Strategy

By Genie O'Dowd

1. Consistency

​Develop a strategy for the number of posts per week you will create. Focus on the consistency of the message and the value you are offering your clients and prospects.

2. Connect

Post engagement is more important than post likes. Get a business account on all social platforms. Track your analytics. Engage as a business and comment on other businesses posts of value.

3. Collaborate

Network and collaborate with other businesses. This is a powerful way to broaden your reach and get referrals through new partnerships and subsequent clients.

4. Content & Copy

Content must provide value, build trust and drive your brands mission and goals.  Understanding the algorithms is crucial to the success of your content strategy.