Top 5 ways to improve your Social Media presence

By Genie O'Dowd

Here is how you can leverage Social Media to exponentially grow your Revenue

Every business must do everything they can to stand out from the crowd, to capture a piece of the pie and to highlight what is special and different about their business. Two of the greatest platforms to achieve this are Facebook and Instagram. A lot of  businesses do these either really well or really poorly. Why? Let me show you.

Here are the top 5 reasons why some businesses have poor Social Media presence:

1. They try to do it all themselves – not everyone can create a Social Media content strategy that is lasting, creative, consistent and engaging. Hire a seasoned professional who can dedicate their time to help your business grow.
2. They don’t hire a professional photographer – if you evaluate the top performing Instagram accounts and I mean those with 30k followers or more they most definitely will have had professional photographs taken. Check some out for yourselves and you will notice the impact – pretty good yeah?
3. No consistency – we see this a lot. Some businesses will start on a high. One post per day quickly reduces to one or two per week and as the pressure of running the business mounts, marketing it becomes a lesser priority.
4. Little or no value – even if the posts are consistent the value offered to the potential customer is not attractive or engaging
5. Everything looks amateur – If a customer is comparing your business to one that has over 30k followers with engaging content, amazing photography and consistent posting they will automatically recognize a Social Media account that is ran poorly. Nine out of every ten people will not feel encouraged to like or follow your page. 9 OUT OF EVERY 10 – Lets face it, you are losing potential customers and revenue.

So how do we turn this all around? With tailored, strategic and revenue making Social Media Management. Lets look at what the highest performing businesses do best:

• They hire a Social Media Agency who specialize in Social Media Marketing and Management.
• Engaging content - Imagination is everything! 
• They get to know their customer and therefore create content that speaks to them specifically. 
• They implement a consistent strategy that ties in with their branding, values and overall goals. 
• Clever tags. To broaden your reach understanding Hashtags is crucial. This is something our UBERINK team do really well.
  
• They use data to create their ideal audience and re-target them through clever campaigns, blogging, email marketing and more. 
  

Its early 2020, ask yourself where do you want to be in 12 months? Maybe opening a second business? Maybe you want to increase your Social Media followers by 20k? Maybe you are developing your own brand of coffee or shoes? Of all the possibilities I am certain that your first priority is to increase your revenue. So lets get started.