Top 5 reasons why some businesses in the Hospitality Industry have poor Social Media presence

By Genie O'Dowd

Are you in the Hospitality Business?
Here is how you can leverage Social Media to exponentially grow your Revenue!

Before UBERINK I spent 15 years in other industries including Hospitality.
Every now and then I will do some contract work for major Hospo Companies in Australia. Why? Because it keeps me on top of the game, helps me to stay relevant and also allows me to keep growing my Hospitality network.

Every café, restaurant, winery and pop-up venue must do everything they can to stand out from the crowd, to capture a piece of the pie and to highlight what is special and different about their business. Two of the greatest platforms to achieve this are Facebook and Instagram. A lot of Hospo businesses do these either really well or really poorly. Why? Let me show you.

Here are the top 5 reasons why some businesses in the Hospitality Industry have poor Social Media presence:

1. They try to do it all themselves – not everyone can create a Social Media content strategy that is lasting, creative, consistent and engaging. Hire a seasoned professional who can dedicate their time to help your business grow.
2. They don’t hire a professional photographer – if you evaluate the top performing Instagram accounts and I mean those with 30k followers or more they most definitely will have had professional photographs taken. Check some out for yourselves and you will notice the impact – pretty good yeah?
3. No consistency – we see this a lot. Some businesses will start on a high. One post per day quickly reduces to one or two per week and as the pressure of running the business mounts, marketing it becomes a lesser priority.
4. Little or no value – even if the posts are consistent the value offered to the potential customer is not attractive or engaging
5. Everything looks amateur – If a customer is comparing your café to one that has over 30k followers with engaging content, amazing photography and consistent posting they will automatically recognize a Social Media account that is ran poorly. Nine out of every ten people will not feel encouraged to like or follow your page. 9 OUT OF EVERY 10 – Lets face it, you are losing potential customers and revenue.

So how do we turn this all around? With tailored, strategic and revenue making Social Media Management. Lets look at what the highest performing venues do best:

• They hire a Social Media Agency who specialize in Social Media Marketing and Management.
• Colour, Colour, Colour ! Imagination is everything and lets face it we eat with our eyes ! Having a well-planned one-off photo shoot can create enough engaging content for up to a year.
• Anything that screams healthy works really well. Salads, lots of green, fruit, acai bowls, muesli, seeds etc.
• Smoothies and Juices. Every photographers dream. So much colour and creativity.
• Coffee and more specifically latte art is one of the most popular posts we see. If you have a skilled barista show off their flair.
• Everyone loves a guilty treat so posts with desserts, chocolate, muffins, ice-cream and similar perform really well.
• Doggos ! Grab a snap happy dog that has come in with their owner and get them on your Socials ! People love these posts.
• Clever tags. To broaden your reach understanding Hashtags is crucial. This is something our UBERINK team do really well.

I know the world of Hospitality intimately and this is why at UBERINK we carefully develop the absolute most effective strategies that have guaranteed high impact for our clients.

Its early 2020, ask yourself where do you want to be in 12 months? Maybe opening a second venue? Maybe you want to increase your Social Media followers by 20k? Maybe you are developing your own brand of coffee? Of all the possibilities I am certain that your first priority is to increase your revenue. So lets get started.