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‘IS MY WEBSITE HEALTHY CHECKLIST’

1/19/2020

By Genie O'Dowd

Right now your business might be completely invisible.

Recently we have helped some of our clients to completely revamp their websites. They came to us frustrated, confused and concerned about how their business was performing. The first thing we did was carry out a website health check because based on experience this is usually where we find several concerning problems.

Lets face it, there are many reasons why a business can experience a quiet period but one of the most fundamental tools for a well performing business is a strong website.

Here are the top 5 things you need to check for your website ASAP.

1: Is my website secure? Yes/No

A simple way to check this is to see if your site is http or https. Https has a higher amount of encrypted connections and therefore is far more secure. If you are not running on https your site will rank lower on all search engines. It will also discourage potential clients from browsing on your site. Basically you are invisible

2: Have I invested in a professional website? Yes/No

Did you know that free websites are not good for business!! They lack credibility and will rank lower on all search engines. Do yourself a favour and invest in yourself.

3: Am I mobile friendly? Yes/No

In 2020 if you are not mobile friendly FORGET IT! Over %70 of ALL OF YOUR FUTURE PROSPECTS will come from a search done on a mobile device. That is a whopping amount of clients you are losing every single day that you are not investing in your website

4: Does my website have good speed? Yes/No

Slow websites are very poor for your image and also very bad for SEO.

5: Do you have enough good content? Yes/No

Single page websites are not good for SEO. They also do not succeed in building layers of trust between you and the client. Your bounce rate will be higher as people log on and off your website with little time spent browsing. Google algorithms recognize this and the result is an even harder negative impact on your rankings.

There is a long list of other vital stats that should be evaluated to ensure your business website is performing. At UBERINK we will do an initial free consultation and evaluation of your website and provide you with a report.
Get in touch for a free evaluation.

get a free website health check

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Top 5 reasons why some businesses in the Hospitality Industry have poor Social Media presence

1/19/2020

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By Genie O'Dowd

Are you in the Hospitality Business?
Here is how you can leverage Social Media to exponentially grow your Revenue!

Before UBERINK I spent 15 years in other industries including Hospitality.
Every now and then I will do some contract work for major Hospo Companies in Australia. Why? Because it keeps me on top of the game, helps me to stay relevant and also allows me to keep growing my Hospitality network.

Every café, restaurant, winery and pop-up venue must do everything they can to stand out from the crowd, to capture a piece of the pie and to highlight what is special and different about their business. Two of the greatest platforms to achieve this are Facebook and Instagram. A lot of Hospo businesses do these either really well or really poorly. Why? Let me show you.

Here are the top 5 reasons why some businesses in the Hospitality Industry have poor Social Media presence:

They try to do it all themselves – not everyone can create a Social Media content strategy that is lasting, creative, consistent and engaging. Hire a seasoned professional who can dedicate their time to help your business grow.
They don’t hire a professional photographer – if you evaluate the top performing Instagram accounts and I mean those with 30k followers or more they most definitely will have had professional photographs taken. Check some out for yourselves and you will notice the impact – pretty good yeah?
No consistency – we see this a lot. Some businesses will start on a high. One post per day quickly reduces to one or two per week and as the pressure of running the business mounts, marketing it becomes a lesser priority.
Little or no value – even if the posts are consistent the value offered to the potential customer is not attractive or engaging
Everything looks amateur – If a customer is comparing your café to one that has over 30k followers with engaging content, amazing photography and consistent posting they will automatically recognize a Social Media account that is ran poorly. Nine out of every ten people will not feel encouraged to like or follow your page. 9 OUT OF EVERY 10 – Lets face it, you are losing potential customers and revenue.

So how do we turn this all around? With tailored, strategic and revenue making Social Media Management. Lets look at what the highest performing venues do best:

They hire a Social Media Agency who specialize in Social Media Marketing and Management.
Colour, Colour, Colour ! Imagination is everything and lets face it we eat with our eyes ! Having a well-planned one-off photo shoot can create enough engaging content for up to a year.
Anything that screams healthy works really well. Salads, lots of green, fruit, acai bowls, muesli, seeds etc.
Smoothies and Juices. Every photographers dream. So much colour and creativity.
Coffee and more specifically latte art is one of the most popular posts we see. If you have a skilled barista show off their flair.
Everyone loves a guilty treat so posts with desserts, chocolate, muffins, ice-cream and similar perform really well.
Doggos ! Grab a snap happy dog that has come in with their owner and get them on your Socials ! People love these posts.
Clever tags. To broaden your reach understanding Hashtags is crucial. This is something our UBERINK team do really well.

I know the world of Hospitality intimately and this is why at UBERINK we carefully develop the absolute most effective strategies that have guaranteed high impact for our clients.

Its early 2020, ask yourself where do you want to be in 12 months? Maybe opening a second venue? Maybe you want to increase your Social Media followers by 20k? Maybe you are developing your own brand of coffee? Of all the possibilities I am certain that your first priority is to increase your revenue. So lets get started.

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The Re-Birth of the Business Card

1/14/2020

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By Genie O'Dowd

In 2019 I was given so many eye-catching and quirky business cards that it re-affirmed for me the importance of having a business card. There was a worrying habit that was almost trending where multiple businesses globally, small and large, were shunning this crucial piece of branding paraphernalia.

Some said it was becoming outdated and others couldn’t justify the cost. It seems so much easier to exchange numbers and connect across social media. But they missed the point – it is not just about the connection, it is also about the perception of professionalism, the familiarity and building layers of trust.

Lets start with the idea of connecting – or networking. There are so many ways to network globally in todays’ modern and digital world – Social Media, Skype, Zoom, conferences and events, over the phone and the list goes on. When we have the opportunity to meet a client or future business associate in person the psychology of that initial appointment is so important. This is where perception, trust and familiarity come into play.

Exchanging a business card reaffirms that you are here to offer a valuable and professional service. It indirectly builds confidence, offers assurance and validates your business.

I never leave the office without my business card. In fact I usually have about thirty on hand at any one time. Why? Because you never know when an opportunity to connect will arise. And when it does first impressions count.

If you are a young entrepreneur or a seasoned professional do not be blasé about how you brand yourself and your business. A small investment in the design and printing of a business card will gain you credibility, trust and of course a very attractive return on your investment!

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The 4 Big C's of a Successful Social Media Strategy (Highly Effective)

1/4/2020

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By Genie O'Dowd

1. Consistency

Develop a strategy for the number of posts per week you will create. Focus on the consistency of the message and the value you are offering your clients and prospects.

2. Connect

Post engagement is more important than post likes. Get a business account on all social platforms. Track your analytics. Engage as a business and comment on other businesses posts of value.

3. Collaborate

Network and collaborate with other businesses. This is a powerful way to broaden your reach and get referrals through new partnerships and subsequent clients.

4. Content & Copy

Content must provide value, build trust and drive your brands mission and goals. Understanding the algorithms is crucial to the success of your content strategy.

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Word Of Mouth The Most Authentic Marketing Technique (Cost Effective)

1/3/2020

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By Chloe Mamo

'Word of Mouth' is definitely one of the most effective marketing techniques.

The great thing about word of mouth is that it is cost effective and great for start up businesses with little or no marketing budget.

The way it works is you have one client and you don't just meet their expectations...you go above and beyond their expectations and create a WOW experience! A WOW experience can be created by providing value through the exchange of a product or service.

The client, so impressed by their experience provided tell at least three people in their network. They are shocked and impressed by the experience that they have just heard about.

The steps are repeated once again and the second audience tell their network of the Wow experience they have heard about. This creates the ripple effect through word of mouth.